In the digital age we live in now, it's almost necessary for independent musicians to promote their music online to get noticed and build a fan base. There are so many options that it can be hard to know where to start. In this article, we'll give you 10 useful tips for promoting your music online.
1. Utilize Short Form Content
TikTok has become an incredibly effective platform where people find new music. Try to find your niche and reach out to creators in that particular niche to see if they like to include your music in their videos. Building your own artist page with videos you make yourself is essential to hook fans for a longer time. Do you need help coming up with ideas on what to post? Check out this article with 20 ideas for TikTok. You could even cross-post your videos to YouTube Shorts and Instagram Reels.
2. Create Your Own Playlists On Spotify
You can attract more listeners by creating a playlist with your music and similar artists in your genre/niche. It's also a great way to promote your older tunes again.
3. Use Pre-Saves on Spotify
Pre-saves on Spotify are a great way to promote your music before it comes out. Fans, family, and friends can save your upcoming release in their library before it is released. This creates more hype and excitement for when your music comes out. Also, pre-saves can help your release get more attention on Spotify's algorithmic playlists like Discover Weekly, Release Radar, and their Radio feature.
4. Make a list of emails
As an artist, building an email list is one of the best things you can do. Instead of using other social media sites, you can contact your fans directly. You can keep your audience interested and up-to-date by sending regular updates about new releases, tours, merchandise, and exclusive content or deals. Only don't send out too much spam.
5. Collaborate With Other Artists
Working with someone from the other side of the world has never been easier. This can be a great way to reach a new audience and get more attention toward your brand and music. By working together on new music, remixing other people's songs, or working together on a new project, you can broaden your connections and hopefully build a larger fanbase.
6. Optimize Your Social Media Profiles
Having a solid social media presence is essential for promoting your music online. Ensure your profiles are up-to-date and include high-quality images and videos showcasing your music and brand.
7. Engage with Your Fans
Your audience will feel more appreciative and connected to your music if you reply to their comments, direct messages, and mentions. This is essential for building a devoted following that will keep coming back to you and your music.
8. Offer Exclusive Content
Offering exclusive content to your fans, such as behind-the-scenes footage, studio sessions, video clip shoots, or even giving them early access to releases and limited edition merchandise, can help drive engagement and keep your audience coming back for more.
9. Use YouTube to Promote Your Music
YouTube is the world's largest video platform and can be an incredibly effective tool for promoting your music. Creating music videos, lyric videos, live performances, and alternative versions of your music can help you reach a new audience and showcase your music visually.
10. Leverage Paid Advertising
Last but certainly not least, Paid Advertising. This is one of the most potent tools for getting your music out there. Platforms like TikTok, Facebook, Instagram, Twitter, and YouTube offer targeted advertising options that allow you to reach specific demographics and regions. If you do it correctly, creating targeted ads showcasing your music and brand can increase your reach and gain more exposure, even on a minimal budget.